Course description

Google, and the pandemic, have made GMB into the most important local marketing tool for SMBs and multi-location brands.

We present you with a fantastic opportunity to learn everything you need to know about Google My Business listings and gain expertise on it.

People use Google to find the nearest gym, the nearest dry cleaner, and the nearest shop where they can purchase Asian food. 

Google My Business, one of the search engine’s most popular offerings, may help you become more visible to individuals searching for your products or services. 

The search engine has easily retained its position as the most popular search engine in the world, with over 92% of the search market share, and it is only growing. 

Therefore, it is vital for businesses to optimize their sites for Google search. 

The more “searchable” your company is, the more likely it is that potential clients will find you.

Google My Business (GMB) is no longer optional — it's an essential part of any business's online presence and often the first place customers look for up-to-date information about your company. In the age of Covid-19, this is more true than ever. 

If your customers want to find your new opening hours or want to call you to inquire about your health and safety protocols, you can bet they probably aren't going to crack open the Yellow Pages. 

Instead, they're going to Google your business's name and check the right-hand panel for the information they need.

Creating, authenticating, and correctly optimising your Google My Business account is a priceless opportunity, which is why you should make use of it to the maximum.

So, here we are with our Awesome course - Google My Business 4.0. 

In each chapter of the guide, we’ll cover a different topic, and by the end of the guide, you should have a foundational understanding of what Google My Business is and how to use it to gain more visibility in local search for your, or your client’s, business.

Throughout the guide, keep your eyes peeled for top tips, expert advice, and recommended resources.

This course covers:

1. What is Google My Business, its benefits, features, and how to use it for local marketing and SEO.

2. Latest features and updates to Google My Business 

3. How to Improve Your Google My Business Ranking 

4. How to set up Google My Business Account step by step

5.     How To Add Keywords To Google My Business Profile?

6. What are GMB Insights and Analytics and How to use them? 

7. Types of Google My Business Posts, how to create them and tips for creating winning Google My Business Posts

8. Tips for Practitioner Listings in Google My Business 

9. What are the big mistakes to avoid with GMB Listings and how to fix them

10. What is Google Knowledge Panel, how to create it and edit it.

11. Why are Google Reviews Important, How to Track them, how to respond to them. 

12. Business Case studies

 And so much more!

What will i learn?

• Google My Business: An Overview
• Google My Business: New features and Updates
• How to Improve Your Google My Business Ranking
• How to set up Google My Business?
• How To Add Keywords To Google My Business Profile?
• GMB Insights and Analytics: How to use them?
• A Guide to creating winning Google My Business Posts
• Practitioner Listings in Google My Business
• Big mistakes to avoid with GMB Listing
• Everything you need to know about Google Knowledge Panel
• The complete guide to getting Google Reviews
• Business Case studies

Frequently asked question